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The focus of the campaign is bringing awareness to the brain injuries resulting from intimate partner violence, but the full focus of the week has even more impact. The statistics tell us one in three women in Canada have encountered IPV in their lifetime. For some the bruises go away, but the resulting brain injuries last a lifetime. We all need to stop the violence. As a volunteer organization, the Canadian Royal Purple’s cause is brain injury awareness and prevention. With this understanding, members of the Canadian Royal Purple have combined events of advocacy, caring for the survivors, fund raising and education into all the events featured during the week called Purple Thursday x 7.
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